High Quality Content

We develop an organic social media strategy for your business that focuses on high quality, well researched content. According to Facebook Business, ‘ … there are an average of 1,500 stories that could appear in a person’s news feed each time they log onto Facebook…”. It is easy to get lost in the crowd as many companies fight for recognition so it is important to carefully consider if your posts are engaging enough to capture peoples attention. A handful of well thought out posts are better than many spammy posts. Good content should offer something valuable like information, it should inspire, motivate or ignite an emotional response.

The 80/20 Rule – Less sales and more authenticity

People follow brands that are interesting, funny, friendly and (most importantly) real. Constant sales messages are a massive turn off. For every sales message, we post four (or indeed more) non-sales posts. We want to show your followers who you really are. What happens behind the scenes in your business. Photos and videos of people and real-time events trigger an emotional response which encourages engagement. Humour can also go a long way to capturing people’s attention.

Tone of Voice & Personality

According to Sprout Social’s Index Report the top 3 behaviours that consumers want from brands on social is to be friendly, honest and helpful. It is important to establish how you want to be perceived on social media and create guidelines. Once this is decided, we ensure all your communications are consistent in tone of voice and reflect your company values. Consumers become loyal to brands they trust and believe in.

Social Media Calendar

A social media calendar allows us to look ahead and spot events and opportunities that we can include in our content. This ensures we always have something relevant to talk about. We work with a management tool (Buffer) so social media can be scheduled ahead of time and at any time of the day or night (social media is not a 9-5 job).

“Natalie at Allera Marketing carried out an audit on our social media platforms recently and she was professional and thorough throughout.  It was displayed in an easy to read and understand (for non-techies!) way and allowed us to evaluate what help and support we need in order to increase our reach and followers, along with a boost in applications to our apprenticeship programme when the time comes.  Natalie explains things in an easy to digest manner with sound knowledge and facts to back up what she is recommending …”.

Apprenticeships in hospitality

Need help with organic social media management? Get in touch

Mobile: 07969 802 026
Email: natalie@alleramarketing.com