Digital Audits

Why do you need a marketing audit?

A marketing audit helps you determine how your business is performing online; what’s working well, what isn’t working, what’s missing, and where there are opportunities. It establishes a base for your future strategy, uncovers industry trends, and provides tools that help you build a reputation as a forward-thinking leader.

Marketing Audit Process

Establishing Goals

This involves brand awareness, building social audiences, driving traffic to your website, and increasing direct bookings.

Establishing Audiences

Who are you currently reaching and who do you aspire to reach?

Establishing Tone of Voice

Based on who the audience is and what the brand reflects – consumers buy products from brands they trust and believe. Process

Website Audit

Website SWOT Analysis

Identifying Strengths, Weaknesses, Opportunities, and Threats.

Website Technical Review

A report to determine the health of your website. This report highlights areas that can be fixed to improve optimisation.

Organic Keyword Research

A review of the current keywords that your website ranks for, along an analysis of your online competitors and what keywords they are targeting to identify gaps in your own keyword strategy.

Account Setup & Integration

Review of all existing social media accounts to ensure they are correctly set up, verified, and fully accessible. This includes checking integration with third-party platforms such as booking engines, mailing lists, and other marketing tools (where applicable).

Snapshot of key performance metrics, including follower growth, engagement rate, reach, impressions, and content interaction trends across platforms.

Content Strategy & Quality Assessment

In-depth analysis of your content mix, identifying high-performing post types, underperforming formats, and opportunities for improvement. Highlights of best practices and areas to refine messaging, tone, and visual identity.

Meta Ads Performance Review

Comprehensive evaluation of any Meta (Facebook & Instagram) ad campaigns to ensure proper setup, audience targeting, creative effectiveness, and budget allocation. Recommendations for optimisation.

Competitor Benchmarking

SWOT analysis of selected online competitors, focusing on their social media presence, content strategy, engagement levels, and ad activity. Insights into what they’re doing well, and where you can gain a competitive edge.

Tracking, Reporting & Strategic Recommendations

Assessment of current tracking methods (e.g., insights, UTM links, pixel use), with tailored advice on better leveraging your data for ongoing strategy, content planning, and ROI measurement.

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