How does my keyword strategy apply to the sales funnel?

When developing a marketing strategy for your business it is important to review your sales funnel; understanding your potential customer’s journey and the different stages that bring them one step closer to your product. But how many of us are applying this way of thinking to our marketing plans? How many of us know where our SEO (search engine optimisation) keyword strategy fits alongside our sales funnel and customer’s journey? Keyword strategy It is common for clients to want us to target only the highest-ranking keywords. For example, if you are a hotelier in Edinburgh that runs a 5-star hotel, Read More

Emerging from Covid-19: Social Media Advice for Hospitality Businesses

The Covid-19 pandemic has brought a lot of devastation to the hospitality industry in Scotland and, indeed, across the globe. Many businesses have sadly closed their doors for good and others are hanging on in the hope of a fruitful late summer. However, there is light at the end of this long tunnel, as holidays abroad look unlikely (or unappealing), it is predicted that the staycation market is about to erupt. According to Caterer “70% of people plan on taking a staycation in the UK in 2020.” That is a whopping £27 billion for the industry! So, as many begin Read More