Growing your Social Media Presence: Loch Melfort Hotel Case Study

Loch Melfort Hotel Overview Located amongst 17-acres of gardens and beach on the West of Scotland, Loch Melfort Country House Hotel is a unique retreat boasting sea-view bedrooms and personalised greetings. Its magical location on the Argyll coast offers uninterrupted views across the Inner Hebrides, whilst dining rooms deliver enchanting, pink sunsets over Asknish Bay. The hotel is committed to using locally sourced produce, specialising in freshly caught Scottish seafood straight from the boats in Oban. Guest can enjoy their meals in the relaxed bistro or make a night of it in their fine-dining restaurant. The team pride themselves on Read More

Zoom Quizzes! (If you’re not sick of them already)

Since the start of this Covid-19 s**t-storm, my friends and I have done a regular Saturday night Zoom quiz with our friends in the UK, and Sunday morning quiz with our friends in Australia. I say regular, but there were a few gaps. Partly due to occasional quiz fatigue, and partly because once we were allowed out a little bit (remember those days) the lure of the outside world was too great to sit in front of the computer at the weekend. Anyway, fast forward a few weeks and here we are again. Zoom quizzes are once again the highlight Read More

How does my keyword strategy apply to the sales funnel?

When developing a marketing strategy for your business it is important to review your sales funnel; understanding your potential customer’s journey and the different stages that bring them one step closer to your product. But how many of us are applying this way of thinking to our marketing plans? How many of us know where our SEO (search engine optimisation) keyword strategy fits alongside our sales funnel and customer’s journey? Keyword strategy It is common for clients to want us to target only the highest-ranking keywords. For example, if you are a hotelier in Edinburgh that runs a 5-star hotel, Read More

Emerging from Covid-19: Social Media Advice for Hospitality Businesses

The Covid-19 pandemic has brought a lot of devastation to the hospitality industry in Scotland and, indeed, across the globe. Many businesses have sadly closed their doors for good and others are hanging on in the hope of a fruitful late summer. However, there is light at the end of this long tunnel, as holidays abroad look unlikely (or unappealing), it is predicted that the staycation market is about to erupt. According to Caterer “70% of people plan on taking a staycation in the UK in 2020.” That is a whopping £27 billion for the industry! So, as many begin Read More