Why do you need SEO?
SEO helps your website rank higher in Google (and other search engines). If you don’t appear on the first page of Google, it’s less likely that your website will be found and clicked on.
How we optimise your website with SEO
Search engines (and Google in particular) are constantly changing the way they crawl and display your content. Historically, a popular strategy has been to emphasise keyword research and backlink strategies as a primary focus.
While both of these techniques can aid in your SEO optimisation, your strategy should contain many other (personalised) elements. Your main focus should be one that puts writing for your customer above writing for search engines.
Our SEO package includes:
Keyword Research
We identify the most relevant and high-performing keywords for your business. By integrating these into your website content, we help increase your online visibility and drive targeted traffic to your site.
Website Health Checks
We regularly audit your website to ensure it’s running smoothly and optimised for search engines. This includes identifying and resolving issues like broken links, missing meta descriptions, alt tags, title tags, and other technical SEO elements that impact performance.
Blog Content Creation
Fresh, valuable content is key to improving your search rankings. Our team writes high-quality blog articles using on-page SEO strategies to help your website stay active and appealing to search engines. The more relevant and updated your content, the more likely your site will rank higher in results.
SERP Analysis & Strategy
Every search query generates a different type of results page (SERP). For example, searching “chocolate cake recipes” may return image carousels and rich snippets, while “hotels in Scotland” may display maps, ads, and local listings.
We evaluate the SERPs relevant to your business to understand what Google prioritises, then we tailor your content strategy to match and stand out.
Google Business Profile Management
Your Google Business profile is often the first impression potential customers see. We optimise and maintain your listing to ensure it ranks prominently in local searches. From accurate contact details to up-to-date opening hours and fresh reviews, we make sure your listing is always working hard for your brand.