Identifying & managing the right influencers
Nowadays, tourism and hospitality businesses are inundated with influencer visit requests, and it can be overwhelming for a hotel team trying to figure out who will provide a valuable return (and which ones are just out for a quick freebie!).
Part of our services includes taking this workload from your team and running a rigorous screening process across these requests. Our team comprises professionals who manage their own content creator accounts on Instagram and TikTok, providing us with unique insights into influencer relationships from both the hotel’s and the creator’s viewpoints.
Outlining expectations & reporting
We provide a contract template that can be adapted to each individual influencer, ensuring deliverables are clear and followed up.
We request that influencers deliver a number of data-reporting actions following their collaboration. These metrics are used to review campaign successes and reflect/make decisions on future partnerships.
Why include influencers in your marketing strategy?
Influencer marketing has become a pivotal component in the hospitality industry’s promotional strategies. By collaborating with influencers, brands can:
Reach Targeted Audiences
Influencers possess dedicated followers who trust their recommendations, making it easier to connect with potential guests.
Enhance Brand Credibility
Authentic content from influencers adds a human touch to your marketing efforts, building trust and credibility with your audience.
Increase Bookings
Showcasing real experiences through influencers can drive direct bookings and repeat visits.