In hospitality, one debate never seems to fade – should you lean into third-party platforms like Booking.com and Expedia for reach, or invest in driving more direct bookings through your own website? The truth is, both have a place, but building and maintaining the customer relationship from the first click is becoming more critical than […]
Balancing OTAs and Direct Bookings for Maximum Revenue Read More »
Great hotels offer more than just a place to sleep. They create environments where guests can connect with their surroundings, enjoy authentic local experiences and leave feeling eager to return. In 2025, two clear strategies stand out for hotels seeking to differentiate themselves: unique guest experiences that transform a stay into a memorable occasion and
Elevating Hotel Marketing Through Unique Guest Experiences Read More »
In today’s fast-paced, content-heavy digital world, it’s easy to fall into the trap of constantly pushing sales messages. For many businesses, the instinct is to use their social platforms as another avenue to shout about their services, promotions and products. However, this approach often misses the mark. Social media is SOCIAL, a space for connection,
Why Constant Sales Messages Don’t Work on Social Media Read More »
A friend recently told me about a conversation she overheard in a café between three students. They were talking about their looming university deadline. One friend said, “Thank god for ChatGPT!” Another laughed and agreed. But the third was horrified. She said she was shocked they were both ‘cheating’ (and contributing to the death of
Why Resisting AI Is the Real Risk Read More »
