When developing a marketing strategy for your business it is important to review your sales funnel; understanding your potential customer’s journey and the different stages that bring them one step closer to your product. But how many of us are applying this way of thinking to our marketing plans? How many of us know where our SEO (search engine optimisation) keyword strategy fits alongside our sales funnel and customer’s journey? Keyword strategy It is common for clients to want us to target only the highest-ranking keywords. For example, if you are a hotelier in Edinburgh that runs a 5-star hotel, Read More