In today’s fast-paced, content-heavy digital world, it’s easy to fall into the trap of constantly pushing sales messages. For many businesses, the instinct is to use their social platforms as another avenue to shout about their services, promotions and products. However, this approach often misses the mark. Social media is SOCIAL, a space for connection, […]

A friend recently told me about a conversation she overheard in a café between three students. They were talking about their looming university deadline. One friend said, “Thank god for ChatGPT!” Another laughed and agreed. But the third was horrified. She said she was shocked they were both ‘cheating’ (and contributing to the death of