Who we are
Meet The Team Behind Allera Marketing
We’re a small, experienced team with a big focus. We help hospitality brands stand out for all the right reasons. From strategic planning to day-to-day content and campaigns, we work closely with our clients to deliver marketing that’s authentic, effective, and genuinely aligned with their goals.
Everyone here brings their own strengths to the table, whether that’s a love of storytelling or a knack for data. We keep things collaborative and grounded in what really works.
Natalie Harris
Founder & Director
With almost three decades of experience in hospitality and a career rooted in some of Scotland’s most prestigious hotels, Natalie brings a unique blend of hands-on industry insight and marketing expertise to the helm of Allera Marketing.
Sarah Mackenzie
Head of Content Marketing
Sarah specialises in helping brands grow through organic digital strategy, with a strong focus on SEO, content creation, and trend-led storytelling. From running on-site content trips to crafting engaging blog and website copy, she works closely with clients to ensure their digital presence reflects who they are.
Ainsley McFarlane
SEO Copywriter
Ainsley brings over 15 years of experience from senior agency and in-house roles. She’s worked across sectors from Energy to Construction, Technology, and Hospitality, partnering with companies from small start-ups to national and global brands.