Ainsley McFarlane, SEO Copywriter
Ainsley brings over 15 years of experience from senior agency and in-house roles. She’s worked across sectors from Energy to Construction, Technology, and Hospitality, partnering with companies from small start-ups to national and global brands.
Ainsley’s Journey
Early Career
Ainsley graduated with a Management and Marketing degree from Robert Gordon University in Aberdeen. While studying, she started working at a busy creative agency, where she discovered her passion for copywriting, SEO, and analytics.
Swire Oilfield Services & Barratt Homes
Building on her agency experience, Ainsley moved into in-house marketing roles within the energy and construction industries. There, she managed a broad mix of online and offline marketing, including events, social media, design, outdoor advertising, and PR, bringing a well-rounded approach to each project she tackled.
Allera Marketing
Ainsley started working with Allera in 2023, supporting the team primarily with copywriting. Drawing on her unique past experience, she has focused on enhancing SEO across client projects. Her skills have quickly become a valuable part of the team’s efforts to deliver targeted, effective marketing content.
The Fun Bit!
Proud mum to two lively young girls, Ainsley recently swapped Aberdeen for Edinburgh and is loving every minute of it. Whether she’s exploring the capital, planning the next family adventure, or soaking up a rare quiet moment amidst the chaos, she can usually be found with a coffee or a glass of Sauvignon Blanc in hand, sometimes both, depending on the day.