Natalie Harris, Founder & Director
With almost three decades of experience in hospitality and a career rooted in some of Scotland’s most prestigious hotels, Natalie brings a unique blend of hands-on industry insight and marketing expertise to the helm of Allera Marketing.
Natalie’s Journey
Early Career
Natalie’s journey began at just sixteen, when she worked in a variety of hospitality roles, from Dishwasher to Waitress. She worked as a Bar Manager and Promotions Girl while studying Communication and Media at Queen Margaret University. It was during these formative years that her passion for people and storytelling began to flourish.
The Town House Collection and Blythswood Square
After graduating, she entered the world of hospitality marketing with Sunrise Inns. But it was her time with The Town House Collection, particularly her involvement in launching Glasgow’s iconic Blythswood Square Hotel, that shaped her career. Over several years, she honed her skills in digital marketing, design, and campaign planning, eventually contributing to the marketing efforts for a growing portfolio that included five-star hotels across Scotland under both private ownership and global investment firm Starwood Capital.
Allera Marketing
In 2016, Natalie launched Allera Marketing with the vision of using her knowledge to make a tangible difference for independent businesses. Friendly, creative, and results-driven, Natalie is passionate about helping hotels thrive through meaningful storytelling, beautiful design, and well-executed strategy.
The Fun Bit!
Natalie loves walking her two dogs, painting landscapes, drinking tequila with friends, Dolly Parton, travelling, and wild swimming. You can often find her featured in hotel content in the sea or a freezing-cold loch.