SEO (Search Engine Optimisation)
Why do you need SEO?
SEO helps your website to rank higher in Google (and other search engines). If you are not appearing on the first couple of pages on Google then your website will not be performing to the best of its ability.
Using tools including Moz and Semrush we determine the correct keywords and phrases your business should be targeting and we utilise your website content to raise visibility and drive relevant traffic.
Health of Your Website
We audit your website regularly to ensure everything is working correctly and we check for SEO issues such as broken links and missing titles and descriptions.
We write blog articles to create fresh content for your website. Google is looking for websites that are up to date and current so regular content helps with the ranking of your site. The search engine algorithms have a reason to keep coming back and crawling your website if they know there is likely to be new content.
Blog content is based on keyword research relating to your business to ensure we are targeting the correct audience. Blogs are a great tool for targeting ‘long tail keywords’, which you might find harder to place on your main services page. For example ‘Island trips off the Scottish West Coast’ could attract a niche audience of people who are already planning to visit Scotland and the islands, which is ideal for a hotel based on the West Coast. Long tail keywords tend to have a smaller but highly relevant audience.
Blogging is a great way to build internal and inbound links. Internal links are great for showing Google what your pages are about and lengthening the time people spend on your website. Inbound links are harder to obtain but people are more likely to share articles that are well informed and useful. Google will see your website as trustworthy if you have good inbound links from other trusted sites and therefore your ranking will increase.