Marketing Strategy for Travel & Tourism
Why should you have a marketing strategy? Your strategy helps pinpoint your audience and where to find them. It allows you to understand who your competitors are, which is particularly important. This enables you to market competitively and maximise your advantage by responding appropriately to their strengths and weaknesses. By outlining the core purposes of your business and responding to this key information, you can identify opportunities that create value for customers and your brand.
Your marketing strategy will include:
Mission and Goals
Competitor Analysis
Defining your audience
Audience Personas
Marketing channels
Marketing content and execution
Budget
Monitoring & Evaluation