Marketing

Hotel marketing has become increasingly difficult to distinguish. Browse enough hotel websites, Instagram accounts or digital campaigns and the same patterns begin to appear, similar photography, interchangeable messaging and broad claims about luxury, experience and escape that could apply almost anywhere. At Allera Marketing, almost all our work sits within hospitality, from luxury hotels and […]

TikTok has quickly become one of the most influential platforms in the travel planning journey, making TikTok tourism marketing a priority for hotels, destinations, attractions, and tour operators. Millions of travellers now use it as a search engine to plan trips, discover hidden gems, compare hotels, and decide where to stay. If you still think

In hospitality, one debate never seems to fade – should you lean into third-party platforms like Booking.com and Expedia for reach, or invest in driving more direct bookings through your own website? The truth is, both have a place, but building and maintaining the customer relationship from the first click is becoming more critical than

Instagram content is now searchable on Google! What this means for influencer marketing and your SEO strategy Instagram has officially started rolling out a new update that could significantly change how your content reaches users (outside of the app.) Business and Creator account posts are now eligible to appear in Google Search results. For marketers

In today’s fast-paced, content-heavy digital world, it’s easy to fall into the trap of constantly pushing sales messages. For many businesses, the instinct is to use their social platforms as another avenue to shout about their services, promotions and products. However, this approach often misses the mark. Social media is SOCIAL, a space for connection,

A friend recently told me about a conversation she overheard in a café between three students. They were talking about their looming university deadline. One friend said, “Thank god for ChatGPT!” Another laughed and agreed. But the third was horrified. She said she was shocked they were both ‘cheating’ (and contributing to the death of