Growing your Social Media Presence: Loch Melfort Hotel Case Study

Loch Melfort Hotel Overview Located amongst 17-acres of gardens and beach on the West of Scotland, Loch Melfort Country House Hotel is a unique retreat boasting sea-view bedrooms and personalised greetings. Its magical location on the Argyll coast offers uninterrupted views across the Inner Hebrides, whilst dining rooms deliver enchanting, pink sunsets over Asknish Bay. The hotel is committed to using locally sourced produce, specialising in freshly caught Scottish seafood straight from the boats in Oban. Guest can enjoy their meals in the relaxed bistro or make a night of it in their fine-dining restaurant. The team pride themselves on Read More

How does my keyword strategy apply to the sales funnel?

When developing a marketing strategy for your business it is important to review your sales funnel; understanding your potential customer’s journey and the different stages that bring them one step closer to your product. But how many of us are applying this way of thinking to our marketing plans? How many of us know where our SEO (search engine optimisation) keyword strategy fits alongside our sales funnel and customer’s journey? Keyword strategy It is common for clients to want us to target only the highest-ranking keywords. For example, if you are a hotelier in Edinburgh that runs a 5-star hotel, Read More