Friendly. Creative. Passionate.

Engaging Marketing Solutions for Hospitality Brands

Allera Marketing develops and delivers personalised marketing strategies to help raise your online profile. We work with you and your team to grow brand awareness, build and retain loyal customers, and increase direct sales.

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Why Resisting AI Is the Real Risk

A friend recently told me about a conversation she overheard in a café between three students. They were talking about their looming university deadline. One friend said, “Thank god for…

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What People Say

Wellbeing in Your Office

“Natalie was instrumental in guiding us with the style of our web site as well as designing logos and branding. Her experience really comes through with her advice, which takes away the pain of having to over…

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Jetlogic

“Jetlogic worked with Natalie and Sarah for two years and they really felt like part of our team.  In managing our online presence, they were invaluable.  Full of fantastic ideas, they always went above and…

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LDS Driving School

“We approached Allera Marketing to design a logo for our new business during lockdown. We were pretty fussy (and more than a bit disorganised) but Natalie was extremely professional and took the time to meet…

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Strathaven Hotel

Natalie and Sarah from Allera marketing were a delight to work with. They were always just a phone call away and nothing was too much trouble. Not only did they understand our brand but they…

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Wellbeing in Your Office

“Allera marketing have done an amazing job on not only building a great website but getting really into our business and understanding what we are trying to achieve. This has been key in developing our business strategy, the…

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Papaya Consulting

“I contacted Natalie at Allera Marketing when I was setting up my business, to discuss thoughts on branding and logo designs. Very soon I had a logo designed that I love! Natalie worked consistently and with…

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CANDDID (NHS Cheshire & Wirral Partnership)

We wanted to get a resource quickly developed to enable health and social care staff to support Autistic People across the country, especially during the Covid-19 pandemic. Natalie offered her support and took our concept…

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Kimpton Blythswood Square Hotel

“Natalie at Allera Marketing was an invaluable resource and support for our in-house marketing team. Through her industry knowledge, connections, skills and professionalism, she contributed enormously to ensuring we are able to deliver effective marketing…

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Aura Beauty Therapy

Natalie has the patience of a saint. Nothing was too much trouble and she really did go above and beyond to get my branding just right. My logo is exactly what I wanted and I…

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Loch Melfort Hotel

“This is the 7th year we have worked with Natalie. Her background, expertise and contacts within the hospitality industry are second to none and she works as though she is actually part of our team,…

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Jo Fraser

“Natalie is amazing to work with and very passionate and knowledgeable.  She totally understood what I wanted and created a fantastic logo.  I’ve had loads of positive feedback about my branding.  Would 110% recommend.”  Jo…

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Styling by Diane

“I contacted Natalie as I was a bit lost with my branding and website. Natalie was fantastic, taking time to listen and help advise on best practice/approach to closing down my old website whilst maintaining…

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Borders Wellness Retreat

“I had an initial idea to set up a wellness charity, but had no idea where to start with branding, business cards and website development. In listening to my vision, Natalie came up with a…

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Portfolio Oomph

“Natalie worked with Portfolio Oomph on our SEO. I had a fair understanding of what was required but was struggling to implement it. Natalie really helped me to be more strategic and focused. She provided…

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Workout & Wellness

“Natalie listened to my ideas and created exactly what I had envisioned. She took everything to the very smallest of details and designed a fabulous logo that reflects my personality and brand. I’d recommend Allera…

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Apprenticeship in Hospitality Scotland

“Natalie at Allera Marketing carried out an audit on our social media platforms recently and she was professional and thorough throughout.  It was displayed in an easy to read and understand (for non-techies!) way and…

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Blythswood Square Apartments

“A pleasure to deal with, Natalie has recently created our new branding, website and social media accounts. She has also set up all of our third party sites including Expedia, AirBnB and TripAdvisor to name…
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Grey Clover Interiors

“I went to Allera Marketing after a few recommendations. Natalie was fantastic from start to finish. I explained what I wanted and why and she just understood from the onset. Finalising my branding was such…
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Coach Hire Edinburgh

“From start to finish Natalie listened to our ideas, then with her expertise and flair for design she produce our fantastic logo. We have had so many comments and wouldn’t hesitate to use Allera Marketing…
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Cherith Harrison

“We worked with Natalie for 12 months – her sound marketing plan and ability to greatly improve our website’s SEO and google rankings helped double our website sales in 2016-2017. She has a professional manner…
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